This section contains a list of reference materials available for anyone interested in Web Strategy Development and Measurement of Online Business Success. Below are links to articles, books, blogs and other resources:
Web Analytics Standard & Definitions – waa
Different Audiences, Different Missions by Jason Burby clickz.com
How to Select a Web Analytic Tool clickInsight
Web Analytics Association – white papers, events, conferences, member directory, job postings
Yahoo! Groups moderated forum
Creative & Offer testing for SEM sempo institute
AB testing too little too early future now
Glossary of retail metrics coremetrics